Kit Hughes in Inc.


November 4, 2015
link to full article

link to Kit’s ICE project

How This Entrepreneur’s Fast-Growing Business Started as an Art Project

During art school, I worked on a project where I bought every product advertised in 24 hours of network television. I learned volumes: among other things, most advertising and marketing is simply a bunch of levers and knobs that are pulled and turned to make emotional connections. I wanted to show the power in manipulating those emotional connections. It was kind of like playing with people in a gallery, trying to come up with ways to get them to engage with each other and make them happy. That was the spark for Look-Listen.